Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory - the space a publisher makes available for advertisements on its platform. Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The digital channels include display, search, mobile, social, and video. Originally referred to as "interactive marketing" digital allows consumers to interact with ads and communicate back to brands. Thanks to the vast amounts of targeting technology and capturing of data in digital marketing, advertisers are able to reach both large audiences and more granular segments without compromising scale. This includes being able to target by specific attribute including demographic, behavioral, psychographic, and more. Not only can marketers target groups of people, they can also target specific devices and even individual users regardless of what device they may be using. Additionally, digital marketers are especially determined to measure success of campaigns. A number of user engagements can be tracked such as impressions, clicks, website hits, leads, and actual purchases. In as much, digital makes it easier than traditional media to track Return on Investment (ROI), helping marketers to see the efficacy of campaigns and make better decisions for optimization and the future.
Set your digital strategy, achieve better results, reach your customers.
Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. Our internet marketing company performs extensive keyword research, conducts on-page and off-page optimization and tracks your results with Google Search Console. These practices allow us to attract high-quality leads and traffic and increase your conversions as part of your digital marketing solutions.
Ready to expand and market to your audiences on social media? We build social media campaigns to help your business grow and engage your followers. Our digital marketing agency identifies your goals, performs competitor benchmarking and evaluates your customers' online behavior. Using data and analytics, we develop custom social media brand management and paid advertising strategies tailored to your business.
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