DIGITAL MARKITING

11 November, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Search Engine Optimization (SEO)

• On page SEO

Our On-page SEO practices would make sure of optimizing your individual web pages in order to rank higher and earn more relevant traffic in search engines.

• Off page SEO

At AikSol, we always tend to go the extra mile and our Off-page SEO include good-case practices of going outside of your website to impact your rankings within search engine results pages (SERPs).

• Technical SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, we’ll make sure search engines access, crawl, interpret and index your website without any problems.

Content Marketing

• Blog posts

At AikSol, we help businesses write blogs about their services and other resource materials related to their business. This helps their audience better understand them and also to build a healthier relationship with all their stakeholders. We have a separate team of the most creative bloggers in town to help you with your business needs.

• eBooks and whitepapers

eBooks and whitepapers are other forms of content marketing that allows your business to share information with prospective customers and it can be it can be one of the greatest returns on investment for your business. Our content marketing experts customize content based on the tailored strategies defined for your business.

• Infographics

Infographics are graphic visual representations of knowledge and they can help you speak to your audience in a more engaging way. Our content marketing experts make sure that they use striking, engaging visuals to communicate information about your business quickly and clearly.

Social Media Marketing

A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we would be the perfect fit for you.

We provide the following types of Social Media Marketing:

• Facebook.
• Twitter.
• LinkedIn.
• Instagram.
• Snapchat.
• Pinterest.

Pay Per Click (PPC)

Pay-per-click advertising operates similarly to SEO since it is based on keywords. However, whereas search engine optimization works organically (meaning that a marketing firm doesn’t have to pay for it), PPC results are the results that show up in yellow boxes on Google. We provide following different types of PPC Marketing:

• Paid ads on Facebook.
• Twitter Ads campaigns.
• Sponsored Messages on LinkedIn

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. Affiliate marketing is a cost-effective means of combining established marketing techniques with technology for business success.

We provide following different types of Affiliate Marketing:

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.

Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Our specialized content marketing teams provide following different services in this niche:

• • Email newsletters.
• • Social media post scheduling.
• • Lead-nurturing workflows.
• • Campaign tracking and reporting.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer is considered as email marketing. We provide following services in this field of Email Marketing:

• Blog subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series emails for customer nurturing.

Online PR

Online Public Relations functions the web relationship influence among the cyber citizens and it aims to make desirable comments about an organization, its products and services and news viewed by its target audiences. We provide following services in the field of Online PR:

• Reporter outreach via social media
• Engaging online reviews of your company
• Engaging comments on your personal website or blog

Inbound Marketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding. We provide following services in this field of Inbound Marketing that would actually help your business:

• Blogging vs. pop-up ads
• Video marketing vs. commercial advertising
• Email contact lists vs. email spam